Special Master Class: "Marketing Today: from Products to Customer Emotions & Experience" by Professor Cristina Elson
Marketers, we are living challenging and amazing times. What we have been doing for years has change quickly and dramatically as a result of the new Technologies and a new Customer Behavior. Customers are more demanding, better informed and seek special, different products and services. In this class we will analyze Marketing today, which are the tools and the key strategies that Companies must consider in order to create Brand Value and how Customer Experience is key to create the marketing most precious jewel: the emotional link between Brands and customers & publics.