Welcome to IE!

Special Master Class: "Marketing Today: from Products to Customer Emotions & Experience" by Professor Cristina Elson
Master class
Face To Face

Marketers, we are living challenging and amazing times. What we have been doing for years has change quickly and dramatically as a result of the new Technologies and a new Customer Behavior. Customers are more demanding, better informed and seek special, different products and services. In this class we will analyze Marketing today, which are the tools and the key strategies that Companies must consider in order to create Brand Value and how Customer Experience is key to create the marketing most precious jewel: the emotional link between Brands and customers & publics.


Roppongi Academy Hills

6-10-1, Roppongi, Minato-ku, Tokyo 49F, Roppongi Hills Mori Tower,

Tokyo, Japan


Tuesday, August 23, 2016

From: 18:00 Local Time

To: 21:00 Local Time



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